Free to visitors of TFM, The Google University will take place in the Apex Room, on the Gallery level during the morning of Wednesday, 9 February, the second day of the exhibition.
Kate Burns, UK MD of AdSales and Operations, Google, explains what delegates can expect: “Search advertising is the most cost-effective way to generate leads and build your business online. Whatever the size or location of your business, Google AdWords can send thousands of targeted leads your way. Whether you are a seach advertising beginner or you run your own campaigns Google will run a University at TFM 2005 that is specifically tailored to your needs.”
Beginners Google University – 9 February, 10.15am
The Google University for beginners will demonstrate how to deliver meaningful leads to your business. Explain the key criteria involved in developing a campaign. Show how to design search ads to deliver the best results. How how to generate an effective return from your search investment.
Advanced Google University
9 February, 11.30am
This session is for those with an intermediate to advanced level of knowledge within search advertising. The advanced Google University will give you an overview of: Google AdSense For Search and Google For Content, Smart Pricing, Regional Targeting, Image Ads, Campaigns Enhancement Tips and Google’s conversion tracking.
Technology For Marketing 2005, incorporating Technology For Customer Service and Technology For Sales, will present 200 exhibitors and incorporate comprehensive educational features, including 48 free seminar sessions and free daily keynote sessions. Whether visitors are involved in marketing, customer service, sales, IT or corporate management, are a new user investigating marketing-related & CRM technology for the first time, or more experienced and tackling the latest developments, Technology For Marketing delivers all the solutions, including: Customer Relationship Management; Database Marketing & Marketing Analytics; Customer Contact Solutions; Email, Mobile & Web Marketing.
“TFM 2005 is the one event that unites marketing, customer service and sales departments with all the latest information and communication technologies, both product and service,” commented Simon Mills, Event Manager. “By attending TFM 2005, visitors will discover all the major technologies, both product and service that will help them to beter understand, target, reach and interact with their customers .”
About Google Inc.
Google is a global technology leader focused on improving the way people connect with information. Google’s innovations in web search and advertising have made its website a top Internet destination and its brand one of the most recognized in the world. Google maintains the world’s largest online index of websites and other content, and Google makes this information freely available to anyone with an Internet connection. Google’s automated search technology helps people obtain nearly instant access to relevant information from it vast online index. For more information, visit http://www.google.com.
About Technology For Marketing
TFM 2004 was shortlisted for the ‘Best Business Exhibition’ award at the 2004 Event Awards and TFM 2003 won the Gold Award for ‘Best Exhibition Marketing Campaign’ at the 2003 Event Awards, and the Silver Award for ‘Best New Exhibition’ at the Marketing Event Awards in 2001. TFM 2004 increased the number of total attendees to 4,944 (ABC Audited). TFM 2005, incorporating TFCS & TFS, will be held at The National Hall, Olympia, London, UK from the 8-9 February 2005. For more information & to register for free entry into Technology For Marketing 2005, please visit: www.t-f-m.co.uk.
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