The survey, of internet gambling industry members, carried out on the MECN website, revealed that 51.1% rated Europe (UK, France, Germany, Spain, Italy and Scandinavia) ahead of North America (41.8%) and other worldwide regions.
The results suggest that the poker industry is expanding eastward away from the traditional US markets, looking to Europe for faster rates of growth in relatively untouched and wealthy markets.
Other factors that make Europe an attractive growth prospect could include the high penetration of broadband, good levels of disposable income and the favourable legal status of online poker.
Europe is attractive from a cultural perspective too: Europeans are card-game savvy – many of the traditional card games originated in Europe – and a large majority are comfortable with English language websites.
It can’t be long before we see UK companies such as LadbrokesPoker or BefairPoker making the most of these opportunities and taking the European gambling-friendly market by storm.
The survey was carried out on MECN’s site and asked members of the internet gambling industry and other interested parties a series of questions about Online Poker. Pure-Poker.com is a portal website for Online Poker.
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