Top-Ten Business Users of SMS Text Messaging

This top-ten list was derived from KAPOW!’s experiences working with a wide variety of organisations in the UK, including Barclays Bank, Volvo IT, KPMG, Reuters, NHS and the London School of Economics. They are, in no particular order:

1. Recruitment agencies: people looking for temporary work can now register to receive SMS alerts about potential work from recruitment agencies. By sending a broadcast SMS to suitable candidates recruitment agencies can save considerable time and money.
2. Entertainment information services: SMS is being used to deliver an variety of entertainment information services such as ringtones, logos, jokes, competitions and horoscopes to customers. This generates significant revenue for many organisations.
3. Clubs and bars: many clubs and bars are using SMS to notify customers, who have opted in, about special drinks promotions and events for when they are in the area.
4. Internet service providers and hosting companies: SMS is being used to notify engineers when systems go down or if suspicious criminal activity is occurring across a network, meaning that problems can be dealt with quickly and efficiently.
5. Couriers: courier companies are using SMS to provide information to their couriers as to where to collect and deliver mail. Additionally it is being used to alert customers when items, such as concert tickets, are being delivered, so that they can ensure they are around for the delivery or can reschedule for a more convenient time.
6. Schools, colleges and universities: students and parents can now be alerted by SMS if buildings are closed due to bad weather, etc. This saves them having to wait for updates on local radio or having to call to find out if buildings are open, etc.
7. Hair salons, dentists and surgeries: individual patients can now
   receive automatic text reminders telling them the time and date of appointments. Patients can also postpone and reschedule appointments via SMS meaning that appointments are less likely to be missed.

8. Mechanics and body shops: mechanics are using SMS to notify customers when their cars are ready. This can save both the garages and customers time, because as soon as a job is logged as completed the customer can be automatically alerted, whether they are at home or at work, etc.
9. Charities: charities are using SMS in a variety of ways ranging from using it to alert people about fundraising activities or as a means to collect donations with enabling people being to make a pledge via a text shortcode with the donation being taken from their next bill.
10. Insurance companies: mobile users can now receive quotes and cover confirmation from insurance companies via SMS, which has helped to enhance customer service as users can have access to information 24 hours a day.

Andrew Cowles, technical director at KAPOW!, said: “Text messaging has become part of everyday life, so it makes perfect sense that organisations should be looking to utilise it as a flexible communication tool. As the list shows many organisations are starting to use it very innovatively and for some of our clients, their use of text messaging has given them a competitive advantage over their rivals.”