“This is a significant development in the industry,” says Telsis chairman Jeff Wilson. “Up to now, operators who have implemented Intelligent SMS Routing have done so in conjunction with their legacy SMSCs. Now 3 has positioned itself to handle huge volumes of SMS with the highest reliability and quality of service, and to roll out a new generation of advanced SMS-based network services including business text and customer care.”
SMSCs have often been seen to limit throughput during high profile events that rely on text messaging for audience interaction. They also have little ability to support revenue-generating advanced services.
Telsis Intelligent SMS Routing is a new form of messaging architecture that enables high throughput and advanced new services. It features central intelligence for flexibility, with distributed switching for the highest throughput and resilience. Centralised management and control provide operational simplicity and low cost of ownership.
Members of the T-Mobile and Vodafone groups have already deployed Telsis Intelligent SMS Routing to enhance existing SMSC-centric networks. This has given them most of the benefits of next-generation messaging, such as high capacity and new SMS-based services.
3’s deployment of Intelligent SMS Routing is part of an integration and hosting contract with Ericsson. The operator’s existing in-house messaging system has been replaced with a managed infrastructure that supports SMS, MMS, voice mail, unified messaging, e-mail and video.
Telsis Intelligent SMS Routing handles all person-to-person and application-based SMS traffic, routing it for instant delivery according to programmable criteria at a rate of millions of messages an hour. Normal person-to-person messaging and national-scale voting events can take place simultaneously without any reduction in quality of service. Meanwhile, in-built programmable intelligence supports the deployment of innovative text-based services.
3 is a brand of Hi3G Access AB and offers third generation mobile video services to the Scandinavian market. The company was first to launch commercial 3G services in Sweden in May 2003 and Denmark in October 2003. As of 30 March 2005 the company has 414,000 subscribers in Sweden and Denmark. It also holds a 3G license for Norway. Hi3G Access AB is a joint venture between Hutchison Whampoa Ltd (60%) and Investor AB (40%).
With its headquarters, research and production site in the UK, Telsis (www.telsis.com) has sales and support operations in Germany, Italy, The Netherlands, Spain, Singapore and Australia. The company offers a range of carrier-grade infrastructure platforms including Intelligent SMS Routers, IN service control points, switches, media gateways for NGN and VoIP networks, protocol converters and advanced IVR solutions that support a wide variety of innovative value-added text and voice services. Telsis products are in use with major fixed and mobile network operators around the world.
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