“The sweetspot for wireless telecoms today is paving the way for the over-the-air buying of premium content,” said Dan Baker, director of OSS/BSS research at Dittberner Associates, Inc. “Traditional flat-rate and volume-based billing plans simply don’t drive the spur-of-the-moment purchases that can really boost revenue. If they did, then Amazon.com would stop what it’s doing and start a Book-of-the-Month Club. To transform themselves into true direct marketers, telecoms need to invest in real-time rating and monetisation systems that deliver the same kind of two-way dialog that makes customers comfortable buying online. This announcement is significant for two reasons: its one of first real-time billing solutions that exploits deep packet inspection and it comes from Redknee, one of the most forward-thinking billing/payment enablers in the market today.”
Designed to evolve with an operator’s business strategy and changing needs, Redknee’s IP Rating & Charging Solution offers flexible rating, provides personalised bundles and performs bearer level packet analysis.
This allows operators to segment their subscribers and meaningfully work with third-party content providers to maximise revenue potential on and off-net.
“Operators need to address how they deliver IP services that are priced and marketed in personalised ways that will resonate with customer needs and interests,” said Lucas Skoczkowski, CEO of Redknee. “The Redknee IP Rating & Charging Solution delivers new revenue into an operator’s business and increases mobile data usage across the subscriber base through the creation of personalised IP service bundles and price plans targeted at different user groups.”
The Redknee IP Rating & Charging Solution enables operators to offer user groups special rates for options such as on-net corporate related usage. It also allows operators to offer families parental control options based on a family’s unique needs and preferences. Parental control options may include global black and white list control, based on URL and subscriber information such as age with parental opt-in/out, allowing parents to restrict the amount of usage by the number or size of downloads. The IP Rating and Charging Solution from Redknee allows for optimum personalisation no matter what the user group, providing the best user experience possible while simultaneously opening new revenue streams for operators.
Kaynak : 