CHICAGO, IL & DELHI, INDIA, 22nd January 2007: fastmobile, the leading mobile integrated communications company, and its technology partner Jataayu Software, today announce the COAI and each of the nine operator members of the Cellular Operators’ Association of India (COAI – Airtel, Hutch, IDEA Cellular, BPL Mobile, Aircel, MTNL, BSNL, Reliance Mobile and Spice Telecom), have selected fastmobile and Jataayu to provide a range of services that will enable them to activate and sustain mobile communities. The deal will be the first major deployment of instant messaging services that adhere to the principles of the GSM Association’s Personal IM initiative launched at the 2006 3GSM World Congress.
“Our deal with fastmobile and Jataayu is crucial to the evolution of mobile communications services in India, where innovation is intrinsically linked to market development and success,” said TV Ramachandran, Director General of the COAI. “COAI members will soon be able to provide subscribers with extra features such as presence-based address books, email, instant messaging and content-sharing IM buddies for events like ICC World Cup Cricket. Importantly, we will also be able to create new kinds of commercial opportunities, such as person-to-person commerce and contextual advertising services.”
“fastmobile is delighted to be working with the COAI in the fastest growing mobile market in the world – together, these nine operators will serve close to 200 million subscribers by the end of 2007. Soon, we will be enabling these consumers to enjoy a more seamless, rich mobile communications experience without hurdles or limitations, engendering a sense of mobile community,” said John Hoffman, CEO fastmobile. “In turn, activating mobile communities will increase data stickiness and boost revenues for COAI operators.”
“We are excited to be working with fastmobile to deliver a StandardsPLUS IM client to all COAI operator members,” said Mayank Sharma, Head, Operator Solutions Business Unit, Jataayu. “We strongly believe that standards are critical for mass adoption of sophisticated messaging. Our standards-based products and fastmobile’s track record in innovation will provide a tremendous step forward in making advanced mobile devices and services more user friendly throughout India”
As part of the project, fastmobile will deploy its StandardsPLUS fmX1.5 (fastmobile eXperience) client with IMPS functionality provided by Jataayu.
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