An internet search engine has launched the first ever carbon offsetting mouse scheme.
Every time you use your mouse to search the web or shop online using MagicTaxi.com they will give 50% of the revenue they receive through advertising and commission referrals to the Woodland Trust to plant trees.
A spokesman for MagicTaxi.com said: “The next 6 weeks are the busiest for online searching and shopping. According to the Centre for Economic and Business Research the average British family will spend over £448 on food, drink, toys and other gifts this Christmas. If this was spent through MagicTaxi it would plant 5 trees and help to offset 1 tonne of carbon.
“We chose to partner with the Woodland Trust as we wanted the trees purchased to be grown within the UK, so that we could be confident they would reach full maturity and our users could visit the woodland being created.
The MagicTaxi internet toolbar will also give users tips about what they can do to reduce their own carbon footprints by being more energy efficient. And by planting trees with the Woodland Trust, MagicTaxi will also be helping to offset the carbon emissions related to using your PC such as delivery of online purchases.
By setting MagicTaxi.com’s carbon offset scheme as your home page or toolbar it will remind you when a share of your online shopping spend can be used to help the environment.
The spokesman said “You get great results from leading search partners such as Yahoo!, Kelkoo and Wikipedia and the online prices you pay with the participating retailers are the same great online prices! – Just a little more Magical as a proportion will be used to create more lush woodland habitat throughout the UK.
“So don’t delay, upgrade your mouse today and make it the second, third or 5,000th carbon reduction mouse in the UK. www.magictaxi.com/reducemyco2.”
Clare Allen, Head of Corporate Partnerships for the Woodland Trust, said: “MagicTaxi has added an innovative yet practical dimension to the way individuals can help the environment. By continuing to search and shop online, but using MagicTaxi, people can help reduce their carbon footprint and help build sustainable woodland throughout the UK. The UK is the least wooded country in Europe, planting trees with the Woodland Trust won’t just absorb carbon, it will help to create more habitat for our rare and endangered wildlife”
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