At the ad:tech Conference, ARGELA-USA announced its US market entry under the service brand of Tuitalk and its introduction of a revolutionary business model in telecommunications. The telecommunications services are fully subsidized by commercials that are directed to subscribers based on their profile, their preferences and advertisers’ marketing targets. The service provides advertisers a new direct channel to a highly desirable demographic, while opening the global market to operators who partner with Tuitalk.
Tuitalk has been built on two of the ARGELA’s next-generation solutions — MSPC Application (Multimedia Sponsored Call) and ARGELA Convergence Gateway (CoGW) Platform. The very first customer of this service is Turk Telekom, Turkey’s wireline operator with over 20 million subscribers. Dialogic(R) IP Media Servers are deployed in ARGELA-USA data-center located in Silicon Valley working seamlessly with ARGELA MSPC Application. Built on these powerful platforms, Tuitalk service provides free calls and text messages to callers. Oguz Oktay, VP Sales of ARGELA-USA, noted,
Multimedia commercials that Tuitalk clients play are streamed by Dialogic IP Media Servers to the end-users. A wide range of content formats and streaming protocols are supported by the IP Media Servers. This allows us to play multiple content types to the end-user at different stages of the service with dynamically changing streaming methods.
“Today’s announcement reaffirms Dialogic’s commitment in providing our partners flexible and easily scalable architecture that can be used to tryout a new service on a single low-cost server or to deploy a high-capacity solution using blade-server technology,” said Jim Machi, Senior Vice President of Marketing, Dialogic. “We congratulate ARGELA Technologies on bringing their unique business model and innovative services to the US marketplace.”
For advertisers, Tuitalk not only provides a new venue but can also enable innovative services leveraging profile information that users provide to make the free calls. Tuitalk addresses several serious issues that have emerged in recent years for advertisers. For example, with Tuitalk, there is no possibility of the customer fast-forwarding through the advertisement: the call service begins only after the advertisement finishes. The advertisement also does not compete with other advertisements for the viewer’s attention, as Web or print advertisements commonly must do.
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