In a word dominated by constant algorithm updates and product launches, Google’s release of this polished, beautifully crafted, and highly informative magazine (or book as it is referred to by the search engine giant) offers a more reflective and in-depth look at the wider issues surrounding online business.
As Matt Brittin, Managing Director of Google’s UK and Ireland Operations, insists, Think Quarterly is:
“a breathing space in a busy world. It’s a place to take time out and consider what’s happening and why it matters.”
For UK SEO company QueryClick.com, the online magazine is a very welcome addition to the industry. A QueryClick spokesperson commented on the benefits of the publication:
“Although the vast majority of businesses are highly aware of the importance of online marketing, and SEM in particular, there remains a degree of inhibition regarding the ins and outs of search engines and the extent of the importance of active engagement with search engine optimisation.
“Think Quarterly will hopefully serve to demystify some of the more inaccessible tenets of search engine operations by reaching out to businesses on a more accessible level.
“By attracting a broad spectrum of business minded individuals hoping to gain a better understanding of online culture, the significance of SEM will hopefully permeate (whether directly or indirectly) through the pages of the magazine.”
By appealing to businesses in the digital space such as QueryClick by presenting a series of technology-based pieces, sourced from a variety of high-profile authors, including, Simon Rogers (editor of guardian.co.uk/data), Tony Fagan (Director of Quantitative Research at Google), and Ulrike Reinhard (editor of WE magazine).
The first edition focuses on the management and significance of data. From “data obesity” to “sexy data”, Think Quarterly covers a series of data-related topics, all of which are juxtaposed by a consistently vibrant and impactful design.
Kaynak : 