Luxury beachwear online retailers Cheekybeach.com are reaping the rewards of their partnership with Gloople, the UK’s first social shopping ecommerce platform that helps small and medium sized business harness the power of social media in the online shopping arena.
Cheekybeach.com enjoyed a whopping 18% increase in their sales in the first three months of adopting the innovative social shopping platform and launching their fully integrated Facebook store. And they are now enjoying increased SEO in the Google rankings and a stronger presence on Facebook and Twitter, thanks to Gloople’s integrated social marketing tools.
Shortlisted for the 2010 Econsultancy Innovation in E-commerce Award, Gloople ‘makes shopping social’, is specifically designed to give small to medium size retailers like Cheekybeach.com the impact of a big brand. Gloople enables SMEs who use social networks, to connect with target audience and their online communities of family, friends and colleagues, all driving traffic to their online store.
Cheekybeach.com have been making full use of the myriad of integrated social marketing tools available on Gloople, including ‘Refer a Friend’ to promote their products through recommendations, and ‘Ratings and Review’ to generate a peer-to-peer ‘buzz’ around their brand.
‘Gloople is cost-effective, easy to use – and it gets results,’ said Andrea Littlefair, creator of Cheekybeach.com. ‘Our customers love the social share discount feature that allows them to benefit from exclusive discounts and sales – just by sharing their purchases with their friends.
‘And the Facebook and Twitter message features means we can schedule targeted messages to our followers – never miss a chance to connect with our customers, wherever they are in the world.’
Can be customised, with three tiered packages and a wide range of fully integrated tools, including group-buy apps, wholesale, portable storefronts and mobile platforms, Gloople allows retailers to create their own customised package of add-on features to suit their business and their customers. Retailers can even turn their customers into online sales people, giving them the tools they need to promote products and services in return for commission.
Social commerce, is about helping people connect where they buy and buy where they connect, as Paul Marsden from Social Commerce Today writes about Gloople, in his article with ASOS and Best Buy, and Internet Retailer now hails 2011 the year of social commerce in the UK, Cheekybeach.com is at the forefront of the ecommerce revolution. Are you?
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