LONDON, Aug. 2, 2011 – Vimeo®, an operating business of IAC [NASDAQ: IACI], building on their reputation as the home for high quality video sharing launches Vimeo PRO. The new Vimeo PRO account is one of the easiest and most affordable professional video hosting solutions aimed at the UK’s ever-increasing entrepreneurs and will be available today at www.vimeopro.com
Online video continues to experience explosive growth. Recent predictions[1] show that video will account for 50% of all consumer Internet traffic by the end of 2012. Nearly 60 percent of viewers[2] watch video before reading text on the same webpage and are more likely to make a purchase. This year, 83 percent of small businesses plan to use social media channels for their business[3]. With the web rapidly moving from text to video, small businesses need to adapt to the shift in technology or quickly become irrelevant or less impactful to their consumers who expect to see video everywhere online.
Priced at $199 U.S. per year (approximately £123) as a flat annual fee for 50GB of video hosting and 250,000 plays, Vimeo PRO features a suite of core tools designed to make hosting online video within a company websites simple, affordable and powerful. Robust product features include exceptional video quality, customizable portfolio websites, extensive video player options, video review pages, advanced statistics, social media sharing and broad privacy settings.
“Until now, quality video hosting has been expensive, confusing, and extremely difficult for a small business owner to understand. Small businesses have fallen between the cracks of free video services and massive enterprise video solutions,” said Dae Mellencamp, Vimeo’s General Manager. “Vimeo PRO resolves the contradiction that best-of-breed video quality and hosting can also be easy and affordable.”
Vimeo’s new PRO service will enable business such as independent production companies to create many separate web portfolios and share rough cuts with clients. Independent restaurants and retailers can now easily showcase their atmosphere or signature dishes, preparing customers for the experience at hand, and real estate agents can provide home hunters with higher quality housing previews.
The Vimeo PRO account, exists as a separate service outside of the Vimeo.com community, and was developed following an increased demand for a cost-effective video-hosting service equipped with core features that meets the growing needs of small businesses.
Customers can purchase increased storage capacity in 50GB increments for $199 U.S. (about £123). Businesses can also buy additional plays in increments of 100k for $199 U.S. (approximately £123), making Vimeo PRO one of the most affordable professional video hosting solutions on the market.
PRO allows users to upload up to 5GB of files at once with no time limits and without any advertising. Coupled with its current array of popular features like HD and HTML5 video, full tablet, mobile, connected TV support, and Vimeo Video School; Vimeo PRO provides all the major tools small businesses need to host videos online. In addition, Vimeo PRO accounts can opt-in to the Community Pass, which allows Vimeo PRO accounts to interact with the Vimeo.com community as long as the account and each individual video abide by the community guidelines.
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