Razoo, a company that empowers individual giving and nonprofit fundraising online, analysed their 100,000 visitors per month, for 10 months and segmented them according to which browser, mobile device and operating system they used, and compared this to the amount donated. The final results are based on more than 2 million visits and more than 130,000 individual donations, totaling over 10 million pounds.
Apple devices users are far more generous than Android, Blackberry and Windows mobile device users with the iPad taking the number one spot for charitable donations. Average donation value by mobile device: iPad £107.23; iPhone £65.35; Android £58.12; Blackberry £15.25.
The average amount donated by people using different operating system revealed that Macintosh users are more generous than Windows users. People using Windows donated an average of £74.93, Mac users donated 7.2 percent higher with an average donation of £80.36.
The route visitors took to the site was also a good indicator of likelihood that the visitor would donate. Over 30% of people who came to Razoo via email donated as opposed to 6.82% of Facebook users, 6.76% from Youtube, and 3.19% from Twitter. Unlike the hoax report by AptiQuant that recently made headlines attesting a relationship between Internet browser choice and IQ, Razoo’s research found solid evidence that Internet Explorer users, (claimed by AptiQuant to have a low IQ) donated fairly generously, with Firefox and Chrome users donating the least. Safari users were the most generous by a significant margin. Average donation by browser: Safari £85.68; Chrome £71.84; Internet Explorer £77.63; Firefox £70.78.
The mobile device landscape has changed dramatically over the past 10 years with the iPhone and iPad storming the market, leaving Blackberry and Android staggering behind, however, this could be set to change with Nokia recently making the decision to adopt Windows as the operating system over Android and Google’s recent 7.6 billion pound purchase of Motorola Mobility.
Razoo CEO Lesley Mansford says “Are they really more generous? Maybe, maybe not. But this research does point to the fact that a great interface makes a huge difference in how users engage with others online.”
Kaynak : 