Prague, October 10, 2012 –The external storage market in Central and Eastern Europe, the Middle East, and Africa (CEMA) continued recording double-digit growth in Q2 2012, increasing by 13.5% to $463 million, according to the latest data from market research and advisory company IDC. The capacity shipped totaled 269.0PB, a 49.9% year-on-year increase. Despite the unfavorable global and regional economic situation, data storage was not significantly affected by spending cuts. The market growth came mainly on the back of investments in entry-level and midrange storage solutions.
“The economic pressure led to polarized spending in storage, where the least expensive products and those in the high, $150,000–249,999 range, were most in demand,” says Pavel Roland, research manager in storage systems for IDC CEMA. “No matter the size of the business, storage continues to be among the most important IT hardware for companies to operate and survive. Spending is just shifting to lower price bands.”
The top three storage vendors in CEMA remained unchanged, with EMC still leading based on almost 37% market share. IBM overtook HP to move into second place with 18.4% share, after achieving growth in all CEMA sub-regions. HP had some large deals in Central and Eastern Europe but underperformed in the Middle East, resulting in a cumulative market share of 16.6%.
“Midrange solutions are gradually increasing their share in total shipments and exceeded 54% in Q2 2012,” adds Marina Kostova, research analyst, storage systems, IDC CEMA. “In this respect, the CEMA region is ahead of the worldwide external storage market. We believe that the focus on dollar per input/output operations per second (IOPS) instead of average sales price per gigabyte, as well as interest in big data-enabled solutions, is influencing this trend.”
IDC’s Disk Storage Systems Quarterly Tracker delivers timely intelligence and a comprehensive database detailing changes and trends in the CEMA storage market. The tracker enables users to view data by volume, value, terabytes, country, year, quarter, vendor, product family, model, location, topology, installation, protocol, redundancy, storage class, and price band.
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