LONDON, July 30, 2013 – App Annie today unveiled the newest version of its industry leading free store analytics tool App Annie Analytics. This vital barometer of success is aimed at helping app publishers instantly and securely monitor the success of their apps.
The world’s leading games and app publishers, for whom sales and downloads are of utmost importance, now have Insight into how often, where and on which device their app is being downloaded and bought. The newly enhanced web dashboard, daily email reports and CSV export, has now been supplemented with a new Analytics API for direct integration and a new App Annie mobile app for even faster access to sales and upload data ‘on the run’.
App Annie Analytics offers publishers a store analytics tool that offers metrics like downloads, revenues, rankings, ratings, reviews and featured tracking. This is very different from measuring in-app user behaviour.
Why this comprehensive approach?
Because these are the metrics that affect your store ranking, which in turn affects your discovery, distribution and marketing. Store analytics tools also provide the true revenues you will earn from the store, the figures that directly drive your business. App Annie Analytics makes tracking and analysing your store metrics easy by aggregating your app data from all the platforms you publish on and then presenting you with a visual dashboard that makes it easy to spot trends and identify actionable insights for your app business.
What’s new in App Annie Analytics?
App Annie Analytics has been the most popular app store analytics tool worldwide for nearly three years, with 275,000 apps relying on it to track their app metrics across iOS, Mac, Google Play and Amazon app stores. App Annie has invested more resources than any other solution of its kind in the product’s security, scalability, interface design, tracking features and data visualizations. The latest updates aim to give publishers enhanced access to their data so that they are able to monitor, analyse and visualize their data exactly as they want it:
- Analytics in your pocket: App Annie offers the first comprehensive multiple app store analytics mobile app, allowing publishers to track their app market data across iOS, Google Play, Mac App Store and the Amazon App Store in a powerful, streamlined and intelligent solution. Whether in the office or on the go, tracking your app is always at your fingertips, with access to commonly used reports such as downloads, revenues, in-app purchases, reviews, ratings and rank histories.
- Analytics API integration: For organizations that want to actively pull their iOS, Google Play, Mac App Store and Amazon app market data into their own custom databases or other corporate solutions, App Annie now offers access to the first of a series of APIs. Designed for those who have specific requirements or highly customized interactions, App Annie’s APIs offer deeper integrations that bring your data to you in the way your want it.
- Hourly Rankings: For publishers who like to get granular, App Annie has rolled out hourly rankings on iOS exclusively for App Annie Analytics users. This allows you to track hour-by-hour ranks for any ranked app on the app store, allowing you to understand the intricacies of your own marketing campaigns as well as benchmarking yourself against other apps.
- App Sharing: Analytics users can now easily keep their colleagues or clients up-to-date with sharing capabilities that bring the latest data to any user in an organization. Whether you’re passing vital information to an exec, setting up different development teams to see how their specific app is doing, or you’re publishing for a client and want to show them how they’re doing, we let you get the right information to the right people.
“We began App Annie with the vision of creating a secure, comprehensive solution that allows publishers to track, analyse and manage sales and download data for their apps across multiple app stores and geographies,” said Bertrand Schmitt, CEO, App Annie. “In order to bring that vision to life, we invested heavily in developing the App Annie Analytics mobile app and API. Armed with these free-to-use tools, in addition to our updated Analytics offering, we think app publishers worldwide can make better, smarter decisions and take their apps to the next level.”
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