Gleanster estimates that 50-60% of the email addresses in employee email communications are not associated to an existing customer record

This white paper explores how top-performing companies such as the British Red Cross, Specialist Distribution Group (SDG) part of Europe’s largest independently owned IT group, and Cardinal Insurance Management System in South Africa , use email media.

Email media is an underutilised channel in most organisations; this white paper states that “92% of organizations use email as a primary channel for customer communications with sales and customer service.” But these emails are not typically leveraged as marketing opportunities. Email media offers increased engagement, double-digit click thorough rates, customer insights and supports customer retention.

“Email Media is an innovative marketing tool, that delivers tangible results as well as an immaculate brand image . The case studies in this paper show clients getting x4 greater click through rates than dedicated e-newsletter’s and x80 more click through per impression that the equivalent web campaign.” said Fiona Robson , MD of Rocketseed UK.