For the first time five will have the opportunity to run interactive advertising campaigns and all sponsorship on both the DTT and DSat platforms, increasing their offering to advertisers to include a further 10 millions set-top- boxes.
emuse absolutely is working with many of the major broadcasters in the UK (including the recently announced BSkyB and ITV deals) and internationally to provide cross-platform interactive services.
Our relationship with five has continued to develop as both companies work towards providing the best possible service for advertisers.
says Patrick Rainsford CEO emuse absolutely
five have shown how a relatively new broadcaster in the UK market can become top tier by staying ahead of trends and understanding their audience and clients alike. Their commitment to doing just that includes an active participation in the interactive arena. emuse absolutely is pleased to include five on the fast-growing list of broadcasters working with us.
“We are delighted to extend our interactive advertising proposition across a number of platforms. The increased choice this deal offers will further stimulate the sector, amongst those existing clients and potential new customers.” says Jon Lewis, Head of Commercial Development, five
Viewers tuning in to five over the coming months will be able to interact with new and innovative advertising and sponsorship campaigns.
The deal was brokered between Paul Thornton-Jones, Interactive Controller at five and Tom Keaveney CFO at emuse absolutely.
Kaynak : 