London, June 11th 2007 – The CMO (Chief Marketing Officer) Council and its
management entity, GlobalFluency, Inc., has announced a new strategic
partnership in Europe with Matchcode EMEA, which will operate and manage
the CMO Council Europe, including new member outreach, program development
and implementation, and CMO Council events including the annual CMO Council
Europe Summit. The CMO Council Europe, originally established in 2005,
currently boasts membership of over 1,000 senior level marketing executives
from across the Continent, with the primary concentration of members in
Great Britain. The strategic partnership with Matchcode will help drive the
organisation’s continued growth and expansion throughout Europe and secure
its position as the world’s leading executive network for senior marketing
executives. The partnership took effect May 1, 2007.
The Chief Marketing Officer (CMO) Council (www.cmocouncil.org) is dedicated
to high-level knowledge exchange, thought leadership and personal
relationship building among senior marketing and brand decision-makers
across a wide-range of global industries. The CMO Council’s 3,000 members
control more than $70 billion in aggregated annual marketing expenditures,
with a combined annual revenue of over $600 billion. Worldwide headquarters
are in Palo Alto, California, with worldwide chapters around the globe
representing CMO Council Europe, CMO Council MENA (Middle East – North
Africa), CMO Council South Africa, and CMO Council APAC.
“We are excited to have this dynamic new structure in place in Europe and
look forward to leveraging our success to-date in launching and
establishing the CMO Council as a powerful forum for senior marketers
across the Continent,” commented Donovan Neale-May, executive director, CMO
Council. “Over the next months, the CMO Council Europe actively gather
executives looking to leverage a premier peer-to-peer network, access
regional and global marketing best practices, and get better armed to
address the critical issues keeping marketers up at night .”
“Europe is a vast market, but to the CMO, the region also offers unique
challenges in terms of multi-cultural experiences and cross border
marketing,” continued Neale-May. “The CMO Council Europe will enjoy a
vibrant and compelling schedule of programs, activities and initiatives
focused on providing insight into addressing a range of marketing
challenges confronting European marketers including improving customer
analytics, marketing performance measurement, local market/regional/global
marketing campaign integration, better aligning the sales and marketing
functions, and maximizing return on investment.”
CMO Council Drive Expansion in Europe
Under the new structure Stuttgart, Germany based Matchcode EMEA will manage
the operations of the CMO Council Europe, with Matchcode Managing Director,
Michael Bueckle, serving as CMO Council Senior Director Europe. Bueckle, a
former CMO, and has 20 years experience including having served as Chief
Marketing and Channels Officer at Hewlett-Packard where he was instrumental
in building the HP Software business on a European and world-wide level.
Bueckle joined Matchcode in 2006, quickly assuming leadership of the
worldwide marketing service provider.
“We are very excited about partnering with GlobalFluency and the CMO
Council in Europe,” said Bueckle. “This is a unique opportunity to build on
the achievements so far, take the Council in Europe through a 2nd phase in
its growth and work closely with CMO Council Europe Advisory Board, to
further expand the schedule of compelling events, implementation of
provocative thought leadership initiatives, and introduction of products
and services of critical importance to European marketers.”
Among the initial initiatives and activities CMO Council Europe plans to
undertake in 2007 will include:
About the CMO Council
The CMO Council is a private, non-profit organisation dedicated to
high-level knowledge exchange, thought leadership and personal relationship
building among senior marketing and brand decision-makers. The Council is
based in the United States, but regional chapters convene worldwide under
the auspices of GlobalFluency, The Independent Network of Influence, which
has more than 100 offices in 40 countries (www.globalfluency.com). The CMO
Council is an exclusive and influential peer-networking group of authority
leaders in marketing under the direction of a rotating board of advisors
and an annually elected chairperson. The CMO Council’s 3,000 members
control more than $70 billion in aggregated annual marketing expenditures.
Companies represented on the CMO Council have combined annual revenue of
over $600 billion.
Kaynak : 