Reality Digital, the leading provider of brand focused social network software for businesses, has noted an influx of agencies placing themselves at the forefront of social media by utilising software products and hosted service platforms for storing, sharing, managing and monetising user generated content such as video, photos, games and text.
Reality Digital’s Harmony solution is an easy-to-use, self-serve social media solution for SMBs enabling them to build, configure and manage online communities to develop brand awareness, enhance audience engagement and generate revenue.
This type of software is being utilised by numerous agencies in the UK to differentiate them from the competition by placing themselves at the forefront of the latest social networking technology creating a video platform or rich media site to enable their brands to communicate with their customers within a unique community.
Harmony allows users to build from scratch an entire site filled with the latest digital media and User Generated Content (UGC) along with social networking capabilities.
Robert Proctor, Head of EMEA at Reality Digital explains, “We have seen a huge number of agencies adopting a social networking application such as Harmony to place themselves at the forefront of the social media revolution and offer their brands a way of generating buzz and interest, encouraging interaction and involvement, and maintain an ongoing dialogue with their customers”
Online communities can be utilised to raise awareness unlike traditional advertising campaigns that reach an abrupt end, empowering the consumer. Used well, a white label social network enables innovative brands to capture their customers’ imaginations and allow them to drive and enforce the brand message.
Harmony is built on the enterprise-scale Reality Digital OpusTM core technology platform. Harmony customers benefit from its seamlessly integrated broad-based digital media engine, popular social networking features and comprehensive content moderation and site analytics tools.
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