A complete rollout and full implementation of the SurfKitchen solution is planned for 3Q 2006, allowing Etisalat’s subscriber base to immediately discover all relevant content and services. Available in English and Arabic, the easy to use solution will be provided to end users via Bluetooth, Infrared (IrDA) and WAP or Over the Air (OTA).
Essa Al Haddad, Chief Marketing Officer at Etisalat, comments:
Etisalat was an early telecom operator to launch the cellular phone services in the region and was one of the first to launch GSM mobile services. We were the region’s first operator to offer 3G services, the key platform for the latest and future mobile applications and services. We take pride in maintaining our legacy as pioneers.
Deploying the SurfKitchen solution across multiple devices will enable us to differentiate ourselves in an increasingly growing marketplace, while increasing the take up of compelling data services.
Michel Quazza, CEO of SurfKitchen said;
The Middle East is a market of sophisticated users in considerable volume. We are excited to be working with Etisalat, as the Middle East is integral in developing our profile and overall global expansion strategy. As market leaders in the Middle East, it made perfect sense to combine our technology with Etisalat’s existing WAP portal to deliver a truly Dynamic User Experience,
Etisalat Established in 1976, Emirates Telecommunications Corporation – Etisalat – is known as an innovative and reliable provider of telecommunications, Internet and related services in the UAE. The Corporation is ranked by Financial Times as one of the Top 500 companies in the world in terms of market capitalization, and the sixth largest in the Middle East according to the UK-based The Middle East magazine.
Business units and subsidiary companies provide Etisalat and clients with a whole range of services including voice, data, satellite, Internet, IT solutions and consulting, smart card manufacture, data clearing, submarine cables laying and
maintenance and related telecommunications services. Etisalat serves over 4.8 million mobile customers in the UAE, a penetration rate of over 100 per cent. In 2005, Etisalat announced revenues of AED
12.9bn, and net profits of AED 4.3bn.
SurfKitchen is uniquely focused on delivering a mobile end-user experience superior to alternative browser based solutions. SurfKitchen’s simple logical menus ensure easy discovery, consumption and repeat usage of mobile data services.
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