First-time mums turn to the internet instead of their midwife

NEW mums are turning to the internet instead of their midwife with simple baby care questions.

Recent research undertaken by Google shows that in their first week of becoming a parent, women’s internet searches double, with some of the most searched for questions being:

• How to change a nappy
• How to bath a baby
• How to put a baby to bed and help them sleep through the night

The results compiled by search engine Google, show that many first time mums are more comfortable turning to the Internet than their friends or midwife thanks to the convenience and embarrassment factor.

However, family favourite nappy rash cream, Sudocrem seek to help by teaming up with baby expert and midwife, Nikki Kahn to launch a series of mini-movies answering some of the top 11 most Googled baby related questions. These include: What to Pack for a hospital birth, How much weight a new-born baby gains, How to make sure a dad bonds with baby from the outset, How to swaddle a baby, How to change a nappy, What is nappy rash and how to avoid it, What to pack in your changing bag, How to put a baby to bed and help them to sleep through the night, How do I know how much sleep my child needs at different ages, What is tummy time, What is Hypnobirthing.

Nikki said of the movies:“All first time mums have questions and no query is ever too small, with many mums being in the same position of not knowing who to ask.

She continued:

“These movies should alleviate those concerns and help you feel more confident with your new baby.”

From Mid September, the brand will be releasing a series of 11 movies on the Sudocrem YouTube channel and Sudocrem Facebook page.