17th August 2010 London – The 5th annual GREEN AWARDS™ is now accepting entries for creativity in sustainable marketing and communications.
The GLOBAL GREEN AWARDS™ are now well known in the eco calendar, recognising the best campaigns in promoting sustainability. In addition to creativity and originality, entries are also judged for their positive contribution to society in conjunction with the RSA’s Environmental Accreditation Scheme. With the purpose of seeking true communication benchmarks, this time the awards are open to global participation in all categories.
This year, the GLOBAL GREEN AWARDS™ features sixteen categories across a range of marketing and media disciplines – advertising, public relations and direct marketing, among others. Aware of innovations in marketing communications, Green Awards constantly feature new categories to reflect these developments. For this purpose, this year the Awards feature three new categories:
- • Best Green Educational Project for demonstrated ability to influence behaviour in learning environments towards a long term sustainable agenda.
• Best Green Product Innovation to award organisations that have effectively incorporated sustainability in their bottom line through the creation of ‘green’ products.
• Best Green Use of Mobile Apps and Technologies celebrating those who have used the mobile platform to promote green and ethical purposes, now an even greater part of our lives.
In addition to going global, the 2010 Green Awards has also appointed a ‘Steering Group’ to provide advice and guidance through the selection process. Members include respected professionals from the fields of marketing, communications and environmental organisations. Their diverse expertise will ensure that only entries displaying the best interplay of these fields are selected.
Steering group member Satinder Bindra, UNEP Director of Communications commented: “Making your voice heard and having an impact in the increasingly crowded and sometimes fatigue-laden world of environmental marketing requires persistence, creativity and the ability to take risks. Without it, I fear messages key to our very survival will not be noticed.”
Like previous years, the judging panel also boasts of prominent names associated with environment and marketing such as Johan Eliasch, Special Representative of the Prime Minister of the United Kingdom and Chairman, HEAD; Freya Williams, MD/Planner, Ogilvy Earth; Nick Nuttall, Media Head, UNEP and Cheryl Hicks, Special Adviser on Sustainability for the World Business Council for Sustainable Development (WBCSD).
Judge Ian Hamilton, MD, Industry RE Limited said: “We are pleased to be associated with an awards scheme which recognises innovation and creativity globally around environmental issues as we all need to be part of the solution whilst carrying on with our daily lives. Sustainability is clearly our generations defining issue.”
Last year saw Keep Britain Tidy take the GREEN AWARDS™ Grand Prix award with their ‘Food on the Go’ campaign. Other impressive winners included The Climate Group ‘Eat Seasonably’ for Best Green Website and The Co-operative ‘Good For Everyone’ as the Best Green Integrated Campaign.
The GLOBAL GREEN AWARDS™ 2010 will take place on Thursday 2nd December 2010, where green entrepreneur Jo Wood has agreed to be co-host for the ceremony to be held at the Natural History Museum in South Kensington, London.
Kaynak : 