European PR Group (EPRG)founding agency, Insight Group, has launched two PR campaign bundles, to enable high-tech companies to start UK and Pan-European PR programmes in a low-risk way. Companies can test the PR performance of Insight and its EPRG alliance by choosing between two fixed price offers with a duration of 3 months each. The bundles offer a 50% reduction in fees for the first 3 months of a 12-month campaign. Both bundles are also offered in this incentive with the EPRG PressRoom included to gain wider European press coverage.
The first bundle is the Basic Bundle: this includes all components of a PR program that a client needs to start their press work, for example, one day of consulting, three press releases, company profile, editorial feature monitoring, and a clippings service. The Enhanced Bundle adds on telephone interviews with key journalists and a one-day press tour of relevant media and analysts. Both bundles can also include the EPRG PressRoom at the same 50% discounted cost for the first 3 months.
In order to qualify for the 3-month special bundles, clients must sign a contract for 12 months. After the first 3 months, all subsequent months revert to the full, normal price.
Agency head Mark Robson says “We are still winning new business here at Insight Group, but many clients are much more conscious of budget restrictions and want to test the waters in a low-risk way. We are offering these bundles to show our understanding of the clients’ budget issues and to show we are prepared to prove the value of PR.”
Kaynak : 