Managing Director of LBC, David Lloyd, says the regional service will simulcast the range of entertainment programmes from the London service, including such presenters as Nick Ferrari and Iain Lee, augmented with tailored regional news and information.
He commented: “We’ve always had an impressive response to the personalities on LBC programmes from outside London, so it’s perfect to be able to deliver our distinctive 24 hour conversation more readily now to so many new regions on DAB.”
The LBC programme service will replace the DNN rolling news service on the DAB regional multiplexes operated by MXR.
LBC 97.3FM is a fun and fresh approach to speech radio. It’s real London
life on the radio – an entertaining and engaging two way conversation
between the presenters and the listeners.
Kaynak : 