The video tours are also being used to reduce wasted viewings and refining the search criteria with the prospective purchaser before embarking on physical viewings. The ‘Prop cast’ is a showcase programme featuring small exerts of the property video tours introduced by two presenters giving relevant pieces of information about the property. This can be downloaded to an Ipod, PC or Mac.
Whilst this first podcast views homes in different price brackets, the company responsible, Real Property Tours, say future ‘Prop Casts’ will be in price banded episodes to enable easier selection by the viewer. The use of video tours for marketing has become a reality since the expansion of broadband to over 10 million homes combined with the public’s increasing appetite for Video on Demand though the internet and the boom of the video iPod.
Whilst the property is only filmed once it can be produced in different formats and viewed in many ways such DVD, web, iPod and Mobile phone whether the you are at the agents office, at home, work or now even when you are on the move. Lee Helliar, managing director of Real Property Tours confirmed the growing interest in real video tours, “We have seen an increase in the interest and take up of video by estate agents since October 05, video is just the next natural step in the evolution of property marketing. We don’t have time to visit multiple properties which for many of reasons are unsuitable. Video tours enable you to make an informed choice.
Ultimately it saves you time and money in finding your next home. Some agents are installing viewing areas inside their agencies utilising plasma screens to refine their clients search, others are letting prospective buyers view the video content on the web.” If you don’t want to spend the evening watching video tours, then the next step is to view your next home on your iPod or mobile while you’re on the bus or train, leaving your evenings free for relaxing. How we view our next home is changing, with the advent of the new range of mobile and home devices leading the way, property marketing is evolving in a new and exciting way in the same way our food has.
Kaynak : 