MobGold, the platform provider in mobile advertising network and mobile transaction solutions, today announced that the platform is current iPhone 3G and iPhone 3GS compliance. Advertisers can now place ads designed specifically for iPhone users. Due to the popularity of iPhone, MobGold saw supporting for iPhone ads an important milestone. MobGold will expand the current global infrastructure to better support the iPhone traffic.
According to Fortune’s report, Morgan Stanley research sees the iPhone’s massive installed base and application offerings as giving Apple a “two or three-year lead” on the rest of the industry. The iPhone’s rapid early growth, which has easily surpassed that of other revolutionary Internet offerings, is seen as evidence of the game-changing nature of the device and the potential for continued leadership throughout the rapidly-evolving industry.
The report also provides data backing up what many have previously observed: that iPhone users’ heavy use of data in comparison to that of other smartphone users is revolutionizing the mobile Internet industry and driving innovation and growth in excess of the device’s market share. According to the study, the iPhone holds only 17% global smartphone market while claiming 50% of mobile app usage and a full 65% of mobile Web browsing.
MobGold allows publishers, network operators, web portals and mobile phone retailers to monetize their mobile traffic; at the same time, allows advertisers to market their products and services in different mobile platforms, by allowing consumers to access millions of contents and services on the move. By harnessing the mobile devices as a promotional tool, MobGold Network helps publishers drive data revenues and ARPU by attracting and retaining high value customers.
The company forms strategic partnerships in North America, Europe, Asia and Africa, with access to over 150 network operators and 500,000,000 mobile users around the world.
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