To drive forward exponential European market growth, AdMob has appointed the leading mobile advertising expert and blogger Russell Buckley as Managing Director, Europe, following his consultancy in setting up European operations.
To already top 300 million per month is a significant achievement for AdMob and a major opportunity for advertisers,
said Buckley.
With mobile advertising gaining traction worldwide, we’re seeing more and more mobile websites join the network to monetise their sites. It’s just a matter of time before mobile achieves parity and perhaps outgrows, the online
market.
For advertisers, the AdMob Marketplace delivers access to the world’s
largest network of mobile web inventories, a powerful set of targeting tools, backed by real-time metrics and reporting. AdMob enables advertisers to run targeted ads across a comprehensive set of mobile content channels, including communities, entertainment, news and portals.
We have seen a sustained boost to the number of mobile visitors to our site since we began working with AdMob in August to target new users,
said Mark Curtis, CEO of Flirtomatic, the leading online and mobile flirting service.
AdMob delivers the best returns we’ve ever seen from online advertising, and the per-click rates are hugely competitive.
With the further addition of a contextual search channel, AdMob now allows advertisers to build campaigns that include mobile web searches through Google’s mobile AdWords service. In less than eight months from launch, the AdMob network has achieved 300 million page views per month. With an average network growth rate of 150 per cent per month, AdMob is the world’s largest and fastest growing mobile advertising company in terms of reach.
Before AdMob, the only real business models in mobile were based upon
subscription. This hampered the adoption of a number of services that may have grown explosively if monetised via advertising,
said Buckley.
Now advertisers with budgets from just $10 can generate results, with click-through rates of at least five times those of traditional web advertising.
To celebrate its recent milestone, AdMob is offering funded $20 advertising campaigns to prospective advertisers to prove the effectiveness of the medium.
Kaynak : 