LONDON, U.K. and COLOGNE, Germany – September 17, 2010 – How should brands communicate with consumers? Can data drive effective mobile advertising? What are the healthiest markets for mobile advertising worldwide and why? These are just a few of the hot topics media companies, analysts and attendees will debate during the MobileSQUARED Roadshow (London, September 29), a one-day, interactive conference focused on mobile marketing essentials and strategy.
In the countdown to this premiere event MSearchGroove, the source of commentary and analysis on mobile marketing, mobile search and social media, has teamed up with mobile events organizer Camerjam to produce a special podcast interview with James Lamberti, InMobi VP Research & Marketing. In this exclusive interview, which debuts today on MSearchGroove, Lamberti discusses the key findings from A Global View Of Mobile Advertising – July 2010. The comprehensive report, released earlier this week, draws from InMobi’s proprietary network stats to identify global mobile advertising trends across 125 countries and six regions.
InMobi is a performance-based mobile ad network that serves display and text banner ads via its network to some 185 million mobile phone users. As of August 2010 the network served 21.4 billion impressions, with 86 countries receiving over 10 million impressions. By comparison, Google’s AdMob reports roughly 18 million impressions per month.
InMobi’s report – the first in a series — highlights some surprising worldwide trends. Notably, Apple’s may have been able to capture a significant percentage of market share and mindshare in developed markets such as North America, but Apple will face much stiffer competition from Nokia and Android globally.
InMobi also ranked regional mobile markets based on a variety of factors that impact demand for advertising, including billing practices, publishers and inventory, operator data plans and the importance of the mobile channel relative to the other screens. It concluded that Europe is the healthiest market for mobile advertising globally.
“For the first time perhaps in the history of media, the U.S. market is not necessarily going to be the innovator when it comes to mobile,” Lamberti says in an exclusive interview with Peggy Anne Salz, MSearchGroove chief analyst and founder. Instead other regions, specifically Europe, will steal the lead because they have an evolved consumer use of mobile phones.
Other event speakers include: Adam Smith, Futures Director, Group M; Anna Rafferty, Managing Director, Penguin Digital; Hein Wils, Project Leader AR tours, Stedelijk Museum Amsterdam; Mikko Mattinen, Head of Online & Mobile, Veikkaus (Finnish Lottery); Miguel Tatay, Head of Mobile, ITN; Sarah Evans, Head of Mobile Internet & Portals, O2; Kate Karagholi, Director of Member Marketing, RCI; Ludovic Levy, Group Marketing Director, Orange Advertising Network & Chairman, Mobile Advertising Committee, IAB Europe; Mike Godwin, UK Managing Director, Movenpick; Steffen Krabenhøft, Mobile Director, Mediacom; and Fee Beyer, Product & Innovation, Deutsche Telekom.
“We have partnered again with MobileSQUARED to bring leading mobile experts together with leading digital marketers to show that the time is right for mobile to be tied into all aspects of the media mix,” said Camerjam founder, James Cameron. “A key part of the event gives delegates the opportunity to plan a mobile media campaign and ‘buy’ appropriate mobile media. Each campaign will be matched against real mobile metrics to give attendees first-hand experience of how different types of mobile media work.”
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