National Geographic will launch a UK edition of National Geographic Traveler, the world’s most widely read travel magazine, in December 2010. This new edition, National Geographic Traveller (UK) will broaden the international reach of the publication to 15 local-language editions.
Published by Absolute Publishing (APL), under license from the National Geographic Society in Washington, D.C., each issue of National Geographic Traveller (UK) will adhere to the core principles of the US edition – culture, authenticity and sustainability – while also exhibiting a unique local editorial flavour.
Maria Pieri, editorial director, National Geographic Traveller (UK), said: “UK travellers are some of the world’s most prolific, resilient and adventurous tourists, making over 55 million visits every year. National Geographic Traveller will meet the needs of this challenging market by living up to its theme ‘All Travel, All the Time.’ It will also champion sustainable and ‘authentic’ travel to ensure it offers the sense of place, the inspiring narratives and the imagery with which the brand has become synonymous.”
Anthony Leyens, chief executive, National Geographic Traveller (UK), added: “We look forward to introducing this new, yet wonderfully familiar, travel consumer travel brand to the U.K.”
“National Geographic Traveler is delighted to debut in the UK. We’re keen to bring consumers the palette of destinations, insider perspective, global authority, eye for authenticity and sensitivity to sustainability that has made us the world’s most widely read travel magazine,” said Keith Bellows, editor of National Geographic Traveler (US).
Declan Moore, National Geographic’s senior vice president of international publishing, said, “We are delighted to have APL as our partner for the launch of National Geographic Traveller in the U.K. Their demonstrated successes within the travel category, coupled with their high editorial values, will position National Geographic Traveller well with both readers and advertisers alike, extending our publishing portfolio in the British Isles.”
The January/February issue of National Geographic Traveller (UK) will debut at the end of December 2010. The magazine will be published six times a year, with a cover price of £3.85, via subscription and on the newsstands. Visit http://www.natgeotraveller.co.uk for more information.
Local-language editions of National Geographic Traveler are also available in China, Spain, Russia, the Netherlands, Israel, Poland, Slovenia, Latin America, Armenia, Czech Republic, Croatia, Indonesia, Romania and South Africa.
National Geographic Traveler is the world’s most widely read travel magazine. It championed sustainable travel before it was cool and, eight times annually, celebrates journeys that are about place, experience, culture, authenticity, living like the locals and great photography. It makes a distinction between tourism and travel, and stresses inquisitive, not acquisitive, trips. It employs storytelling and you-are-there photography to inspire readers to pick up and go. And, with the theme of “All Travel, All the Time,” it eschews fashion and fluff in favor of articles that offer a strong sense of place, inspiring narratives that make readers take trips, and solid service information to help them plan those trips.
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. It reaches more than 375 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,400 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy.
Absolute Publishing Ltd (APL) was launched in 1997, specializing in the production of high-quality travel, sports and lifestyle titles for both consumer and trade industries. Titles include ABTA Magazine (trade), ASTAnetwork (trade), Spa Secrets Magazine (consumer) Advantage Travel Centre’s Escape magazine (consumer), Destination: Vacation (consumer), and a series of annual directories and stand-alone supplements.
Kaynak : 