There is no doubt that mobile advertising has been growing stronger and stronger than ever with the rising mobile market in Asia, Australia and Europe. In UK and USA the mobile market has become so matured that they would be case studies as to whether the mobile business can be sustained. But with the ever growing technology, mobile advertising has to keep up with the times and find new ways to engage with mobile users to get the value out of client’s money.
Though conventional methods like SMS marketing can still get the message across and with its cost remaining the same and therefore it is considered one of the cheapest and oldest methods to conduct marketing. Yet, there now exists some new innovations on the mobile advertising sector which may not be cost-productive, but serves as an alternative to boost interactivity with the mobile users, while encouraging creativity amongst advertisers to boost their engagement with their target audience. After all, it is a means to an end.
The rising number of tablets from the Apple iPad to the Samsung Galaxy Tab has given more prominence to tablets to be used as a replacement to laptops for casual to consumer users. A slightly bigger screen with a different approach to mobile internet surfing, with more people now capable of reading the news and articles with ease compared to the smaller screens in smartphones. This will create a newer advertising and business model as the new ways are being experimented and hopefully adopted in the near future.
One of the newest innovations that will soon be mainstream is 3D mobile advertisements, whereby products are constructed to look like its physical form so that users can get first-hand experience tinkering with the product even before they get to see or touch the physical product. Users can rotate and move the display try and test the features of this new product that is embedded within the advertisement. Primarily targeted at tablet users, these 3D mobile advertisements serve to not just inform the user about the product, but enhanced it more with interactivity and creativity to give the user a “first-hand” experience so to speak.
Advertising is always about inputting creative ways to get the message across, but sometimes intrusive ads will turn users away from reading its message. Some advertisers have found new ways to instill a ways that will force users to recognize the brands they used, in the real physical world and the virtual world. In certain game, companies have taken the leverage to pay gaming companies to transform their virtual products to bear real names. It is not as intrusive and it does get the brand message across. How’s that for innovation?
Another considerable change of the mobile advertising industry is to refine location based advertising with demography-based advertising. Instead of targeting the advertising based on location, perhaps there is need to establish other personal or psychological attributes like gender, hobbies, or frequently visited places. Too often mobile advertisers forgot about the personal attributes of a person which are also as important rather than the location they’re in. Audience may not reject advertisements that targets and caters to their interest.
Kaynak : 