The GSM Association today announced that NXP Semiconductors, the newly independent semiconductor company founded by Philips, will join global roaming solutions provider Roamware, as an exclusive joint sponsor of the Sundance Film Festival: Global Short Film Project, the pioneering film initiative, unveiled recently by actor, director and President of the Sundance Institute, Robert Redford.
The pilot project, initiated by the Sundance Institute and GSM Association, will premiere five exclusively ‘made for mobile’ short films from six new and established independent film makers at the world’s largest annual mobile event, the 3GSM World Congress in Barcelona (12-15 February 2007).
“The Sundance Institute has a legacy of exploring new technologies to extend the independent film genre, and we are proud to be associated with this major next step, the Global Short Film Project at the 3GSM World Congress,” said Frans van Houten, President and CEO, NXP Semiconductors. “We see this initiative as a real breakthrough in creating captivating cinematic entertainment for mobile devices, delivering a theatre-like experience of amazing sound and picture quality.”
NXP is known for pioneering technology developments that drive next generation mobile entertainment through reduced power consumption, enhanced screen resolution and audio quality, support of multiple standards and advanced source processing for handsets supporting mobile TV. The company is now taking it a step further with support for movies on mobile devices.
“The reaction to the project has been tremendous, from all corners of the mobile and entertainment industries,” said Bill Gajda, Chief Marketing Officer of the GSM Association. “There is a great sense of anticipation surrounding the unveiling of the films, and the interest that they will generate among users. We are delighted that NXP has come on board to join Roamware as exclusive sponsors, and be a key part of the excitement around this project in Barcelona.”
The six filmmakers featured in the Sundance Film Festival Global Short Film Project will be in Barcelona for the world premiere of the films at the 3GSM World Congress. The filmmakers include Jonathan Dayton and Valerie Faris (LITTLE MISS SUNSHINE), Jody Hill (THE FOOT FIST WAY), Justin Lin (BETTER LUCK TOMORROW), Maria Maggenti (PUCCINI FOR BEGINNERS), and Cory McAbee (THE AMERICAN ASTRONAUT). All filmmakers have had films premiered at the Sundance Film Festival in Park City, Utah.
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