One third of UK Small Businesses Work in the Cloud

London – 5 April 2011 – Over one third (38%) of senior decision makers in UK small businesses are in the cloud – using one or more Internet-based applications (excluding email and online phone services) to help run their business, a YouGov survey has found. The shift to online for core business applications including online document, customer and financial management will see high growth percentages over the next 12 months. And a small but growing number of small businesses, almost one in 10 (9%), say they would like to use online services for all their main business applications.

The online survey of 500 UK small businesses was commissioned by Intuit UK, which today launched QuickBooks Online, providing easy online money management for small businesses. The survey found that the most likely small business senior managers to work using online services is either aged 35-44 (63%) , London-based (66%), or a Mac user (71%).

How and Why Small Businesses go Online

The survey explored how and why UK small businesses use online services within their business, and what online services they plan to use in the future:

What online or cloud-based services small businesses expect to use over the next 12 months:
• Storage or document sharing services – 21%, an increase of 22%.
• Word processing, spreadsheet, or presentation services – 16%, an increase of 62%.
• Financial management – 13%, an increase of 33%.
• Customer relationship management services – 9%, an increase of 81%.
• Other – 5%, an increase of 25%

Why small businesses use cloud services:

• Access documents or services anywhere – 70%.
• Save time, with no need to install software – 41%.
• Easier to share information with others – 49%.

Main online or cloud-based services currently being used by small businesses

• Storage or document sharing services – 17%.
• Word processing, spreadsheet, or presentation services – 10%.
• Financial management services – 10%. Other – 4%

“Small businesses in the UK are showing increasing confidence toward using online services to manage core business functions such as financial management,” said Pernille Bruun-Jensen, managing director of Intuit UK. “In launching QuickBooks Online we are helping this new generation of businesses to securely access their books online and keep on top of their finances wherever they are. QuickBooks Online is new and tailored for the UK market, but built on a decade of experience in the US where we have more than 215,000 paid subscribers.”