London, 2 September, 2010 – Quno.com, a web based rail search and booking service due to launch later this year, has announced it is releasing the UK’s first location-based mobile games at major UK rail stations. The games have been developed in partnership with SCVNGR, a popular US mobile social gaming platform all about going places, doing challenges and earning points.
Quno’s approach is fundamentally different to other rail ticketing websites. The brand will provide consumers with the latest technology, tools and resources to make rail search and booking simpler. Quno’s endorsement and adoption of social gaming and mobile platforms reflects its focus on engaging with customers using a broad spectrum of communication channels and providing consumers with an enjoyable experience.
The Quno Challenge gives rail passengers the opportunity to participate in fun challenges at each station, competing against other players for badges and rewards. The game will be available at the following stations: London Waterloo, Paddington, Liverpool Street and Euston; Bristol Temple Meads, Birmingham New Street, Manchester Piccadilly and Edinburgh.
“Interacting with rail travellers at rail stations will enable us to better understand their needs while providing some light hearted entertainment,” commented Jeremy Acklam, managing director of Quno.com. “At Quno we understand that customers want us to deliver the latest technology to make their online rail search and booking simpler. With SCVNGR we have extended this into mobile games, delivering them direct to rail travellers.”
“We’re excited to have this relationship with such a stealth company in the UK, offering players the chance to earn immediate access to the Quno beta site and scoring other sweet prizes,” said Seth Priebatsch, Chief Ninja of SCVNGR. “SCVNGR is all about completing fun, simple challenges like snapping a photo of a landmark or thinking up a quick rhyme – the options are limitless!”
To play, rail passengers first download the Quno Challenge application onto their iPhone or Android smartphones. Once players are physically present at a participating railway station and have ‘checked in’ at the location, Quno challenges can be accessed via the ‘Treks’ tab.
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