Eyeful Presentations, a leading international presentation consultancy, has called for companies to invest more time and effort in the development of their corporate presentations to avoid “The Presentation Paradox”. The term “Presentation Paradox” explains the mismatch between potential upside of a well received presentation versus the amount of time invested in the creation, refinement and rehearsal of such a presentation.
“The impact of the “Presentation Paradox” on businesses can be devastating!” Simon Morton, Eyeful’s Managing Director explains, “It can range from lost business and revenue through to a speedy erosion of a companies hard earned market position”.
In the survey, Eyeful found that the majority of businesses were guilty of a lack of investment in their presentation collateral particularly their sales presentation. With over 30 million presentations estimated to be given every day across the globe (1), the survey revealed 46% of companies considered PowerPoint as their most important sales tools yet a staggering 72% of all businesses did not regularly review their presentations.
“In short, businesses are leaving their most valuable sales tool unchecked and open to abuse” added Morton, “This laissez faire approach would not be allowed to happen with other sales collateral so we’re appalled that business critical presentations are suffering such a fate!”
In the last 5 years, Eyeful Presentations has transformed the way companies use and view PowerPoint presentations through their “Presentation Optimisation” process. Their customer base includes blue chip clients like Microsoft, Adobe, Eli Lilly and Unilever managed from their offices in the UK and US.