Siemens : Users are ready to pay for new services

Key for the successful implementation is a combination of multiple services to market-driven bundles. Furthermore, the provisioning of a seamless end user experience as well as an attractive pricing strategy will decide upon the success of such strategies. Convenience and access to applications will be important decision criteria for the consumer to subscribe for a service.

The presentation will give an overview about various applications available today in the area of residential consumers as well as in the enterprise environment. Different marketing strategies have to be applied to retain current customers and to gain additional market share in new service segments. Various consumer requirements, including the potential increase of the average rate per user (ARPU) will be presented and related to a carrier’s business case study. This includes the investment (CAPEX and OPEX) which is required to implement the new applications. Based on the existing network infrastructures, different implementation strategies and concepts will be taken into account for various services.

Siemens Communications is one of the world’s largest players in the telecommunications industry, active in more than 160 countries. Unique in global comparison, Siemens Communications consolidates experience and competence in every key market segment – devices for consumers as well as complex network infrastructures, solution packages or applications for enterprises and network operators. In addition to its hardware and software portfolio, Siemens Communications offers comprehensive service along the entire value chain. For each and every customer, anytime, from A to Z. On this basis Siemens Communications is developing solutions for tomorrow’s communication. The road to the future has a name: LifeWorks, an innovative concept aiming at making communication easier and more effective. Both in business and private life, for every network and every device. To concentrate on what’s important for our customers, that’s what LifeWorks and Siemens Communications stand for.