The new services enabled by Memova Messaging create new opportunities for Swisscom and are designed to improve the consumer experience as fixed-line and mobile services increasingly converge.
Long predicted, the convergence of fixed-line and mobile services is now a reality. As a result, there is a growing need for messaging solutions that bridge the gap between the fixed-line and mobile worlds, providing a more reliable, robust and easy-to-use experience for consumers. In response to this need, Swisscom will deploy Memova™ Messaging – an open, standards-based messaging platform that supports converged communications services.
“Leveraging a long, successful relationship with Critical Path, we are excited to expand our capabilities by deploying a centralized messaging platform. The platform will enable us to support both fixed-line and mobile services, and we can achieve a number of important synergies,” said Charles d’Heureuse, CTO of Swisscom Fixnet’s Bluewin. “Memova Messaging minimizes our infrastructure costs and allows us to get to market much faster with new fixed-line and mobile services that provide a better, more integrated experience for Swisscom subscribers.”
Memova Messaging provides a broad range of services operators can easily turn on or off once they deploy the platform. Designed to support the convergence of mobile and fixed-line communications, these services include: PIM (Personal Information Management) with mobile phone back-up and synchronization services; fixed-line and mobile email; media mail for the sharing of large files; online photo and multimedia file storage; Web-based SMS and MMS; as well as a full suite of messaging and collaboration services for small businesses. Key features, such as the platform’s network address book, can be easily extended to support applications beyond email and PIM synchronization, such as push-to-talk, IM (Instant Messaging), conferencing or VOIP services. The network address book also serves as a solid foundation for service providers rolling out IMS (IP Multimedia Subsystem) architectures.
“The next generation of messaging is upon us,” said Mike Serbinis, CTO, Critical Path. “Having built the Internet email foundation for hundreds of service providers, Critical Path is uniquely positioned to help service providers take their messaging platforms to the next level. Memova Messaging combines proven email technology with the industry’s broadest range of converged fixed-line and mobile messaging services that improve the consumer experience and drive significant revenue.”
Swisscom Fixnet Bluewin expects to complete the deployment of Memova Messaging by the end 2005.
About Swisscom
With revenue of CHF 10.1 billion in 2004 and a workforce of 15,477 (FTEs), the Swisscom Group is Switzerland’s leading telecoms company. Swisscom is present throughout the country, delivering all services and products for mobile, fixed and IP-based voice and data communications.
About Critical Path, Inc.
Critical Path’s Memova™ solutions provide a new and improved email experience for millions of consumers worldwide, helping mobile operators, broadband and fixed-line service providers unlock the potential of email in the mass market. Memova™ Mobile gives consumers instant, on-the-go access to the messages that matter most. Featuring industry-leading anti-spam and anti-virus technology, Memova™ Anti-Abuse protects consumers against viruses and spam. Memova™ Messaging provides consumers with a rich email experience, enabling service providers to develop customized offerings for high-speed subscribers. Headquartered in San Francisco with offices around the globe, Critical Path’s messaging solutions are deployed by more than 200 service providers throughout the world.
Kaynak : 