The Fully Networked Car: Information and Communication Technologies in Motor Vehicles will comprise of an exhibition which will run the length of the Geneva Motor Show as well as a workshop that will take place from 7 to 9 March.
The Geneva Motor Show is one of the world’s leading automotive events. In 2007, it will provide 700 square metres of exhibition space to showcase concept communication technologies for vehicles. This will include communication from and to the car, location-based services, multimedia entertainment, diagnostics, safety and automatic emergency call (e-call).
The Fully Networked Car exhibition will showcase the latest technologies in the field. At the same time, the workshop will bring together all stakeholders to discuss the current state of this technology and to agree on how to achieve progress. The goals of the Fully Networked Car workshop are to shed light on questions, such as what must we do to face the technical and engineering challenges? How do we make sure that the right standards are adopted to deal with the complexity of so many electronic components? And what are the best ways to allow this market to develop its full potential?
Hans Gierlich of Head Acoustics and Chairman of the steering committee for the event said, “The Fully Networked Car exhibition and workshop point the way to the future of automotive design with integrated ICT applications and I welcome the involvement of international organizations in the sector. These will examine some of the challenges faced in linking the automotive and ICT sectors. There are many hurdles here and standardization will play an important role in smoothing the way forward for the industry.”
ICT is a key area of focus for the automotive industry influencing vehicle development, the driver experience, and the way that vehicles are now sold. ICT also has the potential to vastly improve vehicle safety while increasing comfort and enjoyment. But there are fundamental issues that need to be addressed.
This event is convened as part of the activity of the World Standards Cooperation (WSC) between ITU, ISO and IEC. They bring together government authorities, representatives of industry, research institutes, universities, consumers and other experts to reach a consensus on worldwide standards in almost all realms of human endeavour — from aircraft and space vehicles to basic units of measurement and test methods.
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