Performance marketing and technology company Tradedoubler has today announced its campaign to help clients and affiliate marketing partners identify and harness the latest opportunities in online and mobile commerce.
The campaign reflects Tradedoubler’s determination to help customers navigate their way through the hype and confusion around mobile marketing. Its launch is accompanied by a revitalised website and brand identity, unveiled today.
Emerging communications technologies and an increasingly social, mobile and empowered consumer base are driving massive changes in the way people research and purchase products and services. E-commerce sales in Europe are forecast to grow by 16.1 per cent to £197.19 billion (€232.76 billion)[1] in 2012, representing around one in seven retail sales in the most mature European markets. M-commerce sales are set to grow 40 per cent each year for the next five years,[2] yet Tradedoubler estimates that just eight per cent of European retailers have a transactional mobile site or application.
Tradedoubler believes that this lack of uptake reflects widespread confusion and concern among organisations about where and how to best invest resources and how to address technical and ethical obstacles such as platform and device fragmentation, user experience, security and data privacy.
“M-commerce is already starting to transform the retail landscape and this trend will only continue and escalate,” said Urban Gillström, CEO, Tradedoubler. “The data is breath-taking. Our mobile traffic is already generating more than two million sales per month. No advertiser or online publisher can afford to ignore such an opportunity. We live in an anything, anytime, anywhere world and companies need to develop and implement powerful offerings that seamlessly integrate e-commerce and m-commerce to meet the needs of consumers and the challenges of competition. We appreciate that this is a daunting prospect for many advertisers and publishers and we want to help.”
Tradedoubler was the first pan-European network to offer an integrated e-commerce and m-commerce affiliate network to help advertisers extend online programmes to users on mobile devices. It followed up earlier this year with the launch of Application Download Tracking (ADT) for iOS and Android. This enables companies to measure the ROI on App downloads and track leads and in-App purchases.
Tradedoubler has an award-winning publisher network and with its ability to accurately record whether a sale was generated by an affiliate’s PC site, mobile site or App, it has the technology to ensure that publishers are accurately rewarded and that advertisers are able to assess the success of individual elements of their cross-channel marketing campaigns.
Reinforcing its commitment to helping advertisers and publishers meet the challenges of mobile and tablet-generated commerce, Tradedoubler has also hired an international mobile team who will share their knowledge and expertise with advertisers and publishers new to this space.
“These are exciting times for the digital marketing industry and for Tradedoubler,” said Rob Wilson, Market Unit Leader North West. “Customers across the UK are responding enthusiastically to our expanding suite of e-commerce and mobile solutions as the benefits of extending affiliate programmes to mobile devices become clear. We want to build on this to reach out to partners and potential partners – including merchants, affiliates and agencies – who may be unsure about where to start in the mobile arena or how to progress beyond the first steps. Customers across the UK will also benefit significantly from our re-launched and enhanced website.”
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