Novarra, the Internet Mobility(TM) company, and Turkcell, the leading communication and technology company of Turkey, today detailed the critical role of Novarra’s Vision(TM) mobile internet and multimedia platform in Turkcell’s 3G launch. Novarra’s latest release, Version 8.0, will provide services that are core to the success of Turkcell’s innovative 3G data offerings including:
Rich Streaming Video for Compelling User Experience: Consumers in Turkey can now view videos from top sites including Dailymotion, Izlesene and Timsah on popular phones from Nokia and Samsung.
Turkcell-branded Web Toolbar for Usability & Personalization: 3G phones with WebKit and other capable HTML browsers benefit from Novarra’s Smarter Smartphones(TM) features including personalized web browsing settings, multiple view options and single click access to search, login and main content.
Over the Air Payload Reduction of up to 90%: Network capacity optimization enables Turkcell to cost effectively handle the expected surge of 3G data traffic while providing data cost savings for consumers,
Any Web Site from Any Phone for User Choice & Satisfaction: As with the existing Turkcell-im 2.5G offering, customers will continue to enjoy any web site on their mobile phones with a fast, mobile-friendly experience that includes the same content, functionality, and features available on their PCs. The easy to discover “Enter URL” box encourages exploration and drives web usage.
“Turkcell Video Watch is another example of Turkcell’s innovative services,” comments Burak Ertas, Division Head, Consumer Value Added Services. “3G allows broadband internet access from mobile handsets and Turkcell is striving to develop faster, more creative applications. Through our strategic, new 3G data services, we are working to strengthen our leadership in the mobile internet market.”
“As demand for internet mobility continues to grow, consumers expect rich content, speed and ease of use. Novarra solutions are critical for operators to maximize network capacity and performance to profitably deliver the best possible user experience,” comments Ian McWilliams, Managing Director, Novarra Europe. “We are pleased to work with Turkcell who are regularly recognized for leadership and innovation. Other operators will be following their lead for video and smartphone experience in the near future.”