Egham, Surrey – September 23, 2010 – Unica Corporation (Nasdaq: UNCA), the recognized leader in marketing software solutions, today announced that its award-winning Pivotal Veracity eDesign Optimizer now provides email rendering across the industry’s leading web and mobile browsers. These new preview capabilities help marketers ensure that email and web pages will be displayed appropriately on a full range of traditional and mobile email clients and web browsers.
According to a recent Nielsen study, “What Americans Do Online,” email remains the top mobile internet activity—time spent emailing on mobile devices increased from 37.4 percent to 41.6 percent. eDesign Optimizer enables marketers to verify that website and landing pages properly render across major web and mobile browsers—from Internet Explorer to Firefox, which combined account for more than 83 percent of the global market. The solution supports Firefox 3.5 and 3.6 as well as Internet Explorer 6, 7, and 8—support which no other delivery optimization provider offers.
Additionally, eDesign Optimizer provides email rendering for major smartphones and tablets—from BlackBerry to iPad. In fact, a 2010 survey from RingCentral noted that 34 percent of business professionals conduct more business from smartphones than from desktop PCs.
“It’s no newsflash that mobile email and mobile web continue their rapid ascent, but what good is a beautifully rendered email if a landing page renders poorly within a browser on a mobile device,” said Michelle Eichner, vice president, product management, Unica. “It’s critical for today’s marketers to see what their email and subsequent landing pages will look like on mobile devices and across mobile browsers.”
“Optimizing sites across multiple platforms is a challenge faced by many marketers, who strive to make their sites not only compatible with, but accessible across different devices,” said Dylan Boyd, vice president, sales & strategy, eROI. “Pivotal Veracity’s new email post-click browser rendering ensures a positive customer experience throughout the entire process. Marketer’s can successfully validate that their brand and messaging is properly conveyed, whether their customers choose to read email on a desktop, or via web-based or mobile-based email client and browser.”
Kaynak : 