CRAMLINGTON, UK – 3 Sept. 2008 – Vizimo Ltd., an innovative service that enables the discovery, viewing and management of media programming that is most relevant to individual interests, tastes and needs, today announced its debut. Initially launching in the United Kingdom, Vizimo is available today for more than 200 mobile phone models and will be expanded to other countries and handsets later this year.
Vizimo enables users to discover, plan and discuss media consumption across both scheduled broadcasts and the vast body of video content that is increasingly available on demand. Vizimo uses automated content analysis, profiling and social networking to guide users to TV programming and content of interest. It also offers tools that allow users to set recordings and reminders, and to engage in discussion about content. The tools work in a coherent way across mobile, Web and compatible set-top boxes.
Vizimo works with broadcasters and media providers to foster a multi-level relationship with customers that leverages rich interaction and its proprietary recommendation and profiling platform. The company enables partners to accelerate the adoption of converged media services via mobile, Internet and television, and is currently running trials with leading European media providers, plus an invitation-only beta trial directly with end users.
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