Zi’s technology is backed by recent findings from user groups indicating Zi’s Qix™ service discovery engine makes devices more usable. And, it is well known in the mobile industry that usability drives usage which drives average revenue per user. Thus, industry leaders are seeing Qix as a key enabler of the take up of innovative 3G services.
In September, user groups trialed Zi’s Qix software. The study revealed that:
- Majority of respondents commented that complex tasks such as accessing the Internet, or applications on the handset were made simple using Qix and the likelihood of them trying these applications increased.
- Voice centric users indicated that text messaging is much easier when using Qix with comments such as “I like that it would make my life easier to send a text message.”
- Augmenting the mobile phone menu system for easier access to phone features and services will likely improve user perceptions and habits.
Zi will be giving personal demonstrations of Qix live on Stand 83. In addition to showcasing its leading product range including eZiTap™ intelligent multi-tap entry, eZiText® one-touch prediction and Decuma® natural handwriting recognition, Zi will be contributing to the technical seminars which are an important part of the Smartphone event. These seminars will provide a key learning opportunity and the chance to see the latest phones, software developments and applications demonstrated.
Jacques LaPointe, Director of Product Management at Zi Corporation, will be discussing the key findings of the research in his seminar presentation entitled: “Augmenting the UI to Increase Usability, and Encourage Service and Application Usage in the 3G Environment”. LaPointe will be speaking at 1 pm on Tuesday 11 October.
LaPointe will be sharing some of the results of the new third party focus group study on Zi’s new Qix service discovery engine.
“The study illustrates how in today’s emerging 3G and data-centric environment, voice centric users are still struggling with simple phone functions and services and are stubbornly clinging solely to voice usage,”
said LaPointe. “Using Qix, the study provides evidence that improving the user interface with out-of-the-box thinking beyond the traditionally structured menu and icon systems will change user perceptions and lead to increased ease of use.”
About Zi Corporation
Zi Corporation (www.zicorp.com) is a technology company that delivers intelligent interface solutions to enhance the user experience of wireless and consumer technologies.
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