BRACKNELL, UK – 7 March, 2013 – Maximizer Software will be hosting an exclusive webinar on Wednesday 27 March, to offer practical insight into how Customer Relationship Management (CRM) systems can be optimised to help businesses get more for less when it comes to their marketing spend. The webinar will last approximately 45 minutes, beginning at 10:30am GMT, and is a must for all senior marketers.
In today’s difficult business climate, many marketing departments are seeing their budgets cut, while struggling with higher lead generation targets and managing these conflicting pressures can seem a daunting task. CRM can be an invaluable tool for all companies looking to drive productivity and revenues and many companies purchase CRM software in order to support their sales teams in the pursuits of new business. But often they do not realise that most CRM solutions can support their lead generation efforts too, so CRM is a crucial advantage for that, especially for marketing teams striving to meet tough goals.
The webinar, hosted by guest speaker Ian Wallace, managing director of CABC – a Maximizer Elite Certified Solution Provider – will demonstrate how CRM can help businesses reduce their monthly costs by using Maximizer campaign tools rather than an external email service, saving time, yet still generating leads and, in doing so, optimising marketing activities while streamlining operations and increasing productivity.
The webinar will provide an overview and tips on how to:
- create a favourite list of segmented data to mail;
- create or import existing email templates;
- use personalised fields to target your message;
- track up to five unique URLs;
- track campaign results, including calculating campaign Return on Investment (ROI);
- and with CABC’s unique add-on, automate bounce-back and cleaning tasks.
Mike Richardson, Maximizer Software’s managing director, EMEA, comments: “Companies need to improve the efficiency of their marketing campaigns in today’s difficult market conditions and CRM is essential in helping them do that. At a time when delivering positive ROI is more important than ever, it is critical that marketing campaigns are highly targeted and drive revenues. Maximizer CRM automatically ensures that email marketing communications are on-target and effectively personalised, enabling businesses to eliminate inefficient processes and improve ROI.”
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