Employers are now forced to identify a whole host of different attributes during interviews with candidates
The reaction comes following a report in online publication Mint Twist detailing the fact that, thanks to the advent of social media and its growing prominence within the digital industry, the employment landscape has changed considerably over the course of the past ten years.
Employers are now forced to identify a whole host of different attributes during interviews with candidates thanks to the ever-changing role of social media, the report claims. In a broad sense, there is a “need to understand and possess the interchangeable skills required to be effective on social media” – something that has made the employment process even more difficult for companies across the entire business community.
Competing in an environment where not just rival companies are expressing their voice but also thousands of followers too means that social media professionals must have the ability to “cut through the noise” when creating a coherent campaign strategy. The report states that the fact that consumers “have become comfortable with constant stimulation” has created new challenges, unique from any experienced before within the media.
A spokesperson for Harrison Dear, leading media recruitment consultants in the United Kingdom, has released a statement following the article:
“Thanks to the global reach and indeed overall power that social media roles now hold, it is no longer sufficient to simply delegate the tasks as additional requirements for an employee in a separate role. Companies must be able to seek out the best available candidates for the role, ones that have a proven track record within social media positions – something that can often be difficult due to the relative infancy of social media itself.
“Here at Harrison Dear, we believe that with the right support and guidance from trained media recruitment professionals, companies will be able to decipher which potential candidates will be able to further their business through social media management strategies.
Working towards a pragmatic recruitment solution is a large part of the challenge in securing the right employee, and we believe that our expertise can help businesses greatly.”
Kaynak : 