October 2012 – In Q3 2012, Flexion saw €4.2 million spent on mobile apps monetised by its wrapper globally, with consumer spend highest in EMEA at €2.6 million, thanks to the growth in Android devices.
16 million new consumers joined the platform in September, with 46 million registering in Q3 in total, a year-on-year consumer quarterly growth of 140%. Flexion has now delivered wrapped products to 210 million customers globally. In the last quarter the platform delivered almost 4 free trials per second to users accessing wrapped games and apps.
In terms of numbers of customers the biggest growth region was Latin America, unchanged from the last quarter, with Brazil again the biggest growth country. The best- performing countries, by consumer spend, were Brazil, Argentina and Mexico.
View an infographic of the stats and see the comparison between Q3 and Q2 here: Apps Market Update Report by Flexion Q3, 2012
To see the comparison between Q2 and Q1: Apps Market Update Report by Flexion Q2, 2012
Global outlook:
- Total quarterly consumer spend:
· Globally: €4.2 million
· EMEA: €2.6 million
· Americas: €0.9 million
· APAC: €0.7 million
- 1. Brazil
2. Argentina
3. Mexico
Number of new consumers to the Flexion platform:
- li> Total Q3 2012: 46 million
- September: 16 million
- August: 15.5 million
- July: 14.5 million
- Year-on-year consumer quarterly growth: 140%
- Cumulative number of customers: 210 million
- Number of live Flexion-wrapped titles at the end of this quarter: 1,100
- Premium: 2.8 million
- Free Trials: 27.3 million
Kaynak : 