May, 2013 Chantilly, VA – ImageWorks Creative recently launched a new custom web design package intended to help companies rejuvenate their brand image on a strict budget.
President of the web design firm and self-described “branding geek” Scott Margenau says he was inspired to create this new product to aid businesses in keeping up their web presence despite quickly changing trends and technology.
“Even though a company may need a new website only a few years after their last update, they may not have room for a full-scale overhaul in the budget,” he says. “It’s our goal to give them an affordable way to update the look and feel of the site, to keep their brand interesting and relevant.”
The web design firm’s “Facelift” program includes many of the strategic and design elements that are typically associated with a custom built website. ImageWorks designers will review the existing site, consult with the company on goals and strategies, and then implement new messaging, graphics, and styles intended to achieve those goals.
Margenau reminds customers, “Your brand image cannot be stagnant.” He recommends frequent changes to keep companies relevant and exciting so that they can achieve the sales and conversions they need to succeed.
“Marketing and branding today isn’t like it used to be. We are almost overwhelmed with information coming at us from all angles. Today, a successful company must work to be remembered by its target audience. A strategically designed custom website is one of the best ways to make a great impression.”
ImageWorks has a long-standing reputation as a top notch web design firm, having won Davey, Interactive Media, and Summit International awards for past projects. Their innovative website facelift program is one more way the company is applying creative ingenuity to its work.
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