Digital Media released a new case study of how they helped one client transform their email marketing campaign.
Offering one of the best selections of luggage online, Luggage Superstore has operated within the market for more than ninety years and is one of the most respected names in the industry. Already running successful SEO and affiliate marketing campaigns with Absolute Digital Media, the two parties began collaborating on their email campaign towards the end of 2014.
The case study reveals how Absolute Digital Media were able to increase the open rate of Luggage Superstore’s emails, increase their conversion rate by 23.7% and achieve a click through rate of 3.2%, substantially above the industry average of 1.9%. It also explains their methods for achieving this success and challenges they were presented with along the way.
Speaking about the campaign, Andy Steadman, Director at Luggage Superstore, offered the following comment:
“Since Absolute Digital Media took over our email marketing, we are pleased to report that they have been able to significantly improve the opening rates, delivery rate and conversions. We’re also really pleased to say there’s been a notable boost in sales.
“As with the SEO and affiliate campaigns, the correspondence with Absolute Digital Media has been excellent, and we look forward to working with them further.”
As well as the Absolute Digital Media website, the case study can also be found published on Figaro Case Study.
Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.
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