San Mateo – March 18, 2015 -Search and content optimization leader, Searchmetrics, has today introduced a new set of KPIs in its software that give digital marketers an at-a-glance indication of how visible their web pages are in Google’s mobile search results compared with search results displayed on desktop or laptop computers.
The new Desktop vs. Mobile Visibility metrics[1], available within the company’s Searchmetrics Suite software, provide individual scores for desktop visibility and mobile visibility, together with a percentage overlap metric which indicates the percentage of keyword search results for which a site appears in exactly the same position in both. Separate metrics are provided for comparing desktop with mobile search performance in both organic and paid search results.
Marcus Tober, Searchmetrics’ CTO and founder said: “When we analyzed search results for millions of keywords on Google.com last year, we found that around 36% of the results pages displayed on mobile devices are different from those shown on desktops and laptops. And the difference is very likely to increase on April 21, since Google announced a special Mobile Update to its algorithm that will have a considerable impact on mobile search results in favor of ‘mobile friendly‘ websites. It is essential for digital marketers to analyze and optimize their mobile search performance now, before the algorithm changes.”
“Our new Desktop vs Mobile Visibility metrics provide a quick snapshot of how a site is performing in mobile search compared with desktop search – and helps brands quickly understand and measure the impact of search engine changes such as Google updates. After using the Desktop vs. Mobile Visibility snapshot as a starting point users can conduct a deeper analysis of how their sites rank in mobile searches and work to optimize their performance.”
Within the Searchmetrics Suite it is possible to drill down in greater detail to view how a website performs in mobile search results for specific keywords, including localized results in 468 city-search engine combinations around the world.
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