The response follows an article in the Drum detailing concern from a leading digital marketing executive over the lack of talent available to take the top jobs within the industry, and why this gap is perceived to have taken place.
The report draws on a number of factors that have caused companies to voice their concerns over their organisation’s abilities to ensure that the top talent is available to be recruited for their most senior positions. The debilitating nature of the financial recession in 2008 and the reluctance that many companies have regarding large scale recruitment drives is said to have had a huge effect on this.
On top of this, the article draws attention to a “structural changing in marketing”. Digital marketing, it states, is “no longer a new phenomenon” and companies looking to recruit may not have recognised this due to the accelerating nature of the roles that social media and data analytics play in today’s industry. This has caused training schemes to suffer and as a result there are allegedly fewer people that are qualified to keep up with the demands of these top-level jobs.
A spokesperson for Harrison Dear, one of Britain’s most reputable media recruitment consultancies, has released a statement following the report: “While many of the issues raised in the article have had a very real effect of the media industry as a whole, here at Harrison Dear we are firm believers that the right level of talent is readily available for companies to source – as long as they adopt a pragmatic recruitment technique.
“Through years of experience within the media industry, we are aware more than most of how much the landscape has changed over the last five, ten or twenty years. Through sourcing professionals with relevant experience and drive from our databases, we are consistently able to match companies and candidates together – from entry level to CEO.”
Harrison Dear is a recruitment consultancy whose founders have over 25 years’ experience at working in the media agency. All their members of staff have been employed at either media agencies or media sales before helping candidates and clients fill vacancies in this exciting sector.
Kaynak : 