Survey reveals 61% of British gossip-lovers indulge in celebrity ‘goss’ to blow off steam and share the latest insider info with their friends. Kimye, The Beckhams, Will & Kate, Ri-Ri – the sparkling stars of the red carpet are a national obsession for us Brits. But what is it about Kim Kardashian’s derrière and Lily Allen’s alleged third nipple which so fascinates British readers?
New research conducted by TwoLittleFleas.co.uk uncovers some intriguing answers. Using data from 200 British gossip “consumers”, the revealing survey highlights five key reasons why so many Brits love to keep tabs on the latest celebrity scandals and rumours:
-
• 31.5% want to be able to share hot gossip with their friends
• 29.8% consume gossip to help them blow off steam
• 17.1% enjoy gossip because celebrities have “more exciting lives”
• 12.6% simply claim that celebrity gossip “makes them happy”
• 8.9% love gossip because they like to relate to celebrities’ lives
This research has been compiled to celebrate the launch of the brand new Two Little Fleas interactive Celebrity Urban Legends quiz. This has been developed to put players’ knowledge of celebrity myths and legends to the absolute test (and reveal some little-known facts).
Users can then share the results with their friends via social media, satisfying the 31.5% of respondents who love to share gossip with pals. The full quiz experience can even be published directly on websites – the app is embeddable upon request.
The results suggest that escaping into the world of celebrity is a relaxing distraction from the less glamorous stresses of British everyday lives. Whether we’re discovering if Ashton Kutcher really has webbed toes or finding out if Halle Berry was really named after a shopping mall, perusing the pages of celebrity magazines is all about forgetting everyday troubles and instead concentrating on key questions like: Does the Queen truly love bingo?
Gossip lovers will find out the answers to all of these questions and more by pitting themselves against Two Little Fleas’ Celebrity Urban Legends quiz.
So how widespread is this love of all things scandalous and fabulous? Well, perhaps not as prevalent as media suggests. Two Little Fleas began the survey by asking 846 people how often they consumed celebrity gossip. Although the survey reveals that just over 25% of people are hardcore gossip lovers who indulge in celebrity gossip at least once a week (7.6% catch up daily), the majority claim not to consume gossip at all (62.7%).
Of the 37.3% who do like to keep up with the latest celebrity news, the majority of gossip-lovers were female. Interestingly, age has a significant impact on how often we read or watch gossip, likely due to differing technology and media preferences. 18-24 years olds are more likely to consume gossip daily or more than once a day, while 35-44 years olds tend to consume gossip weekly.
Kaynak : 