Email marketing is delivering better results than ever for small businesses according to the 6th annual edition of Sign-Up.to’s UK Email Marketing Benchmark Report.
Based on analysis of over 1.5 billion marketing emails sent by thousands of UK businesses during 2013, the report shows that the average open rate increased to 22.87%, from 21.47% a year ago. The average click-through rate also increased to 3.26%, from 3.16% last year.
Across all businesses, those in the Sport & Leisure category led the way with an impressive 25.75% open rate, closely followed by the Restaurant / Hospitality sector with 25.70%.
Sign-Up.to’s CEO, Matt McNeill explains “The rapid increase in email consumption on mobile devices, as well as the evolution of techniques like marketing automation to make emails more relevant is boosting response rates and delivering great results.”
The full report explores results for 25 sectors, covering a range of UK-based small to medium sized businesses, plus charities and public sector departments.
The report is available as a free download here from www.signupto.com/email-marketing-benchmarks/email-benchmark-…
As well as open rates, clicks and unsubscribes, the report examines reader engagement, measured by the click-to-open rate, and reader loyalty, using unsubscription-to-open rate. Sign-Up.to only work with permission-based senders who have a direct relationships with their subscribers. No purchased, rented or scraped lists!
Kaynak : 